Innovation, collaboration, quality

Devising, development and production of dietary and pharmaceutical products

“There is nothing permanent except change.“


The vision of the company CHANGEpharamceuticals™ is a faith in CHANGE and contribution to defining the future directions of treatment and prevention of diseases.

We are committed to meeting the highest standards in production and marketing of our products.

  • History

    The CHANGEpharmaceuticals™ Company was founded in Belgrade in 2014 as a “think tank” for the development of prevention technologies and nutritional and pharmaceutical products. Our leading idea is CHANGE – change in existing pharmaceutical practices, taking a different approach on existing health problems, and providing innovative solutions based on the latest scientific knowledge.

    Our experts in medicine, public health and the pharmaceuticals work together with future users on the development of innovative technologies and products that will meet their needs.

    CHANGEpharmaceuticals™ believes that the key to success lies in focusing on solving problems. That is why, in the process of production, quality control and the placement of products on the market, we rely on our partners who are leaders in the sector- thus strengthening cooperation within the sector itself, and raising standards of efficiency and quality to a higher level.

    Our vision is faith in CHANGE and contribution to defining future directions of the prevention and treatment of diseases. We are committed to meeting the highest standards in production and marketing.


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  • Founder

    Mr. Stojan Linta, BSc (Econ), UK

    Over 30 years of experience in managing and leading companies in the UK, Cyprus and the region of south-east Europe.

    Founder and General Manager

    Dr. Dragoslav Popović, Serbia

    Over 25 years of experience in public health and nutrition projects in more than 20 countries worldwide. He is the author of many scientific papers and publications.

    Our Team

    Our multi-disciplinary team is gathered around the same vision – to assist in enabling the health status of certain groups of the population to CHANGE for the better. CHANGEpharmaceuticals™ brings together experts from different countries and from different sectors (medicine, public health, pharmacy, pharmacology, psychology).

    All members of our team move outside the traditional framework of their professions through constant communication with the consumers of our products, achieve a different point of view and a faster reaction to complex health issues.

    This interaction leads to more effective responses to the challenges confronting health protection today. CHANGEpharmaceuticals™ is thus in a position to tackle these challenges more effectively than others.


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  • CHANGEpharmaceuticals™ believes:

    • That the key to success lies in better understanding the needs of our consumers, which is possible only through enhanced interaction with them.
    • Through our work and innovation, we can contribute to CHANGE in the traditional role of the pharmaceutical sector in this country and the surrounding region.
    • That the public and private sectors together can CHANGE their attitude towards people’s health needs.

    Our mission is dedicated to:

    • Advancing healthy lifestyles and reducing the damage caused by behavior which brings risks to health.
    • Creating new, safe and efficient products aimed at prevention and for the improvement of people’s health.
    • Achieving the highest standards in development, production and marketing of our products.

    Our main goals are:

    • To establish a relationship of trust with our consumers in order to better understand their needs, and respond better to their requirements.
    • To monitor the effects of our products on people’s health and constantly improve, based on feedback from our consumers, scientific evidence and our own analysis and research.
    • To establish and achieve the highest standards in the production of nutritional supplements and other pharmaceutical products beneficial to people’s health, and to continually test and enhance those standards.

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  • The CHANGEpharmaceuticals™ Company is dedicated to creating evidence-based products in order to respond to the needs of people whose state of health may be compromised by certain risky behavior.

    Through its own research, CHANGEpharmaceuticals™ monitors the health and other habits and behavior patterns of the population. Based on the results obtained, our experts adapt and customize the products to the respective clients’ needs.

    During the entire production cycle – from an idea to product’s life on the market- CHANGEpharmaceuticals™ consults consumers about their needs and everything to do with the product. In this way our customers become our partners and advisers.

    The CHANGEpharmaceuticals™ Company believes that transparent and timely information exchange with our consumers builds foundations of our partnerships.


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  • Smoking is harmful for health. Science has proved a direct link between smoking, changes in metabolism, disease and death. Smoking leaves behind serious and long-term health effects – which can be completely prevented only by quitting smoking.


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  • CHANGEpharmacueticals™ deals with the analysis of existing studies on the impact of smoking on health, as well as with assessing the success of public health measures undertaken against smoking.

    Analyses were focused on oxidative stress in smokers, which increases the risk of chronic malignant diseases that adversely affects the quality of life.

    Special attention was paid to the processes that lead to reduced concentrations of micronutrients in blood serum of smokers, especially concentrations of important antioxidants such as vitamins A, C , E, and selenium as well as the consequences on the health of smokers caused by deficit of those micronutrients.

    Specific dietary habits of smokers were taken into account, as well as the proven high needs in micronutrients in smokers, necessary to compensate for the damage caused by smoking (e.g. smokers spend 40% more Vitamin C than non-smokers). At the same time, in an effort to free cyanide and heavy metals entered by smoking, the body of smokers increased excretion of vitamin B12 because of its similar metabolism as cyanide.

    The analysis of inflammatory changes in smokers that lead to either increased consumption or reduced resorbtion of certain micronutrients was of high importance in the scientific research. These inflammatory changes are particularly detrimental for arterial walls and other tissues and lead to accelerated atherosclerosis or malignant changes of tissues.


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  • After quitting smoking, some of the endangered vital functions in smokers – such as accelerated heart rate – can return to normal values in half an hour after cessation of smoking. However, it is necessary to wait 2-12 weeks to get the blood circulation in smokers to almost normal state, while even decades are needed to reduce the risk of heart attack or lung cancer in former smokers to half the risk in nonsmokers.

    Some negative effects of smoking on people’s health are unfortunately permanent and irrecoverable. Despite widely available information about hazards of smoking, smokers tend to delay a decision on termination of smoking and thus continue to expose themselves and others in their surroundings to harmful effects of tobacco smoke. The situation in Serbia is critical – currently every third inhabitant of Serbia is a smoker (38% men and 32% women), which directly threatens their health and the health of people around them.


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  • Thus based on the same analysis, CHANGEpharmacueticals™ developed NutriRette® – a product intended for harm reduction from smoking. NutriRette® contains vitamins A, B12, C, D, E, folic acid and selenium as well as the essential amino acid – Taurin.

    NutriRette® active ingredients contribute to the normal physiological function, reduce fatigue and exhaustion, contribute to the normal metabolism of energy production and regulation, and in maintaining a balance of water and mineral salts in the body.

    NutriRette® main advantage is that it allows smokers to take an immediate action and start working for the benefit of their health. NutriRette® user increases his/her chances for faster and more complete recovery of the body after smoking cessation.

    NutriRette® is packed in boxes of 30 capsules each. One NutriRette® gelatin capsule contains 9.3% of fat, 46.4% of proteins, 38.0% of carbohydrates; energy value of capsules is 0,34 grams of 6.1 / 1.4 kJ / kcal. Energy value per 100 g (kJ / 1780/422 kcal). It contains no caffeine, additives, sugars, no artificial sweeteners.


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